Week 9: Advertising Money

This week we had a pleasant surprise in class. Trevor, my professor for PUB456 was a guest lecturer for our class today. Of course he gets the most interesting topic about raising money. 

Trevor made good points about how blogs can be monetized or at least leveraged for free stuff. It made me reflect on my niche and made me realise that if I had picked something other than a diary entry I would have been able to make some good money. Had this been a food blog or a hotel review blog, I think I would have enjoyed some of the leverage that comes with that. 

Unfortunately as a blog with an extremely limited target audience in an even more obscure niche the only real sponsors I could get would be Audible, Skillshare, or Betterhelp. 

Those guys have way better and bigger options than me for advertising. Plus because I don’t really talk about any products I can’t really put up affiliate links.

We did touch upon an interesting idea though. The idea of integrity. Since most of the advertisers who would want to advertise on my blogs would be running ads they weren’t allowed to run elsewhere, would I be okay with that? I mean do I really want to have an ad for dick pills playing on the side for a few cents each month? This was an easy “no”. But a few hundred extra dollars each month? It becomes a maybe. 

For now I want my website to be free of advertising so that I can maintain some level of free expression. Plus because of the size of my website I won’t really be getting a lot of money from ads anyway. 

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